XFM re-launches as Radio X Men ?

After growing whispers about Chris Moyles‘s return to radio, the secret is out. The DJ will front the reinvention of XFM into Radio X – “the first truly male-focused, fully national music and entertainment brand for 25-44 year olds”.Moyles will be joined by a core line-up of Vernon Kay, Johnny Vaughan and Ricky Wilson. But does Radio X spell good or bad news for radio? Ahead of its launch on September 21, two writers argue for and against XFM’s new incarnation. of the ’90s in one fell swoop – Lisa WrightIt’s an oft-noted fact that scenes happen in 20-year cycles, but logic dictates that some element of filtering should occur between them. The influence of Blur, The Stone Roses and many others from the ’90s premier league can be seen resonating in the likes of Peace, Superfood and Childhood currently, but we’ve tactfully sidelined Menswe@r and Salad.Chokers and plaid are de rigeur once again, but the re-emergence of the shell suit is hopefully a thing we’ll never have to suffer. Why then, is Radio X – formerly known as actually-pretty-decent radio station Xfm – deciding to resurrect everything that’s boorish and regressive about ’90s media culture? Radio X is aiming […]