Entrepreneurial innovation often emerges from repeated friction. For Loraa White, that friction appeared during music-video production work with independent artists who wanted cinematic visuals but lacked production budgets. Music Video Marketplace grew from the attempt to resolve that mismatch. The platform enables artists to upload songs and preview finished videos aligned with musical tone. Videos are already filmed, edited, and graded, allowing creators to license or lease content without commissioning shoots. The model reframes video production as an accessible resource. White expanded the concept by sourcing footage from filmmakers worldwide, creating a diverse library of visual environments. Artists can place their music into cinematic settings without travel or crew costs, accelerating release timelines. Future development includes a mobile app for integrating artist-shot performance footage and a Kickstarter campaign to provide discounted video access. White’s entrepreneurial approach has earned Ulster Tatler’s 2025 Businesswoman of the Year recognition and Women in Tech Awards finalist status. Music Video Marketplace exemplifies how creative service businesses can evolve into scalable platforms when recurring industry barriers are addressed structurally. Learn more:Rolling Stone feature: https://www.rollingstone.co.uk/culture/a-new-concept-for-independent-music-music-video-marketplace-reimagines-visuals-for-artists-55810/Website: https://musicvideomarketplace.com/Founder: https://www.linkedin.com/in/loraawhite/Instagram: https://www.instagram.com/loraawhite/Award: https://www.facebook.com/ulstertatlermag/posts/the-ulster-tatler-awards-2025-businesswoman-of-the-year-award-goes-to-loraa-whit/1603864514359099/
“I Know Why” Highlights FM45’s Signature Blend of Emotion and Melody
Fm45 returns with a brand-new single, “I Know Why,” a beautifully crafted track that opens on an orchestral swell of pure pop magic. Beginning as a slow, epic ballad, the song feels timeless, warm, and instantly inviting. Stomping drums with a subtle country edge meet a clean pop sensibility, while jangling guitars guide the track from a gentle folk beginning into a soaring folk-pop sing-along chorus. As the song builds, the melodies grow richer and more uplifting, carried by emotive, highly melodic vocals that linger long after the final note. “I Know Why” is storytelling through sound—honest, heartfelt, and deeply human—destined to become a crowd-pleasing favourite that listeners will be singing along to in no time. FM45 has been making music for most of his life, beginning at the piano where melodies in his head were transformed into fully formed songs. In 2020, he took a more focused approach to his craft, committing to writing, producing, and releasing original music every two weeks on his YouTube channel. His music is available across all major streaming platforms, often released in album-style collections of around eight tracks. FM45 writes, sings, and produces all of his material himself (excluding collaborations), drawing strong inspiration […]