Entrepreneurial innovation often emerges from repeated friction. For Loraa White, that friction appeared during music-video production work with independent artists who wanted cinematic visuals but lacked production budgets. Music Video Marketplace grew from the attempt to resolve that mismatch. The platform enables artists to upload songs and preview finished videos aligned with musical tone. Videos are already filmed, edited, and graded, allowing creators to license or lease content without commissioning shoots. The model reframes video production as an accessible resource. White expanded the concept by sourcing footage from filmmakers worldwide, creating a diverse library of visual environments. Artists can place their music into cinematic settings without travel or crew costs, accelerating release timelines. Future development includes a mobile app for integrating artist-shot performance footage and a Kickstarter campaign to provide discounted video access. White’s entrepreneurial approach has earned Ulster Tatler’s 2025 Businesswoman of the Year recognition and Women in Tech Awards finalist status. Music Video Marketplace exemplifies how creative service businesses can evolve into scalable platforms when recurring industry barriers are addressed structurally. Learn more:Rolling Stone feature: https://www.rollingstone.co.uk/culture/a-new-concept-for-independent-music-music-video-marketplace-reimagines-visuals-for-artists-55810/Website: https://musicvideomarketplace.com/Founder: https://www.linkedin.com/in/loraawhite/Instagram: https://www.instagram.com/loraawhite/Award: https://www.facebook.com/ulstertatlermag/posts/the-ulster-tatler-awards-2025-businesswoman-of-the-year-award-goes-to-loraa-whit/1603864514359099/
“I Know Why” Highlights FM45’s Signature Blend of Emotion and Melody
Fm45 returns with a brand-new single, “I Know Why,” a beautifully crafted track that opens on an orchestral swell of pure pop magic. Beginning as a slow, epic ballad, the song feels timeless, warm, and instantly inviting. Stomping drums with a subtle country edge meet a clean pop sensibility, while jangling guitars guide the track from a gentle folk beginning into a soaring folk-pop sing-along chorus. As the song builds, the melodies grow richer and more uplifting, carried by emotive, highly melodic vocals that linger long after the final note. “I Know Why” is storytelling through sound—honest, heartfelt, and deeply human—destined to become a crowd-pleasing favourite that listeners will be singing along to in no time. FM45 has been making music for most of his life, beginning at the piano where melodies in his head were transformed into fully formed songs. In 2020, he took a more focused approach to his craft, committing to writing, producing, and releasing original music every two weeks on his YouTube channel. His music is available across all major streaming platforms, often released in album-style collections of around eight tracks. FM45 writes, sings, and produces all of his material himself (excluding collaborations), drawing strong inspiration […]
Album Spotlight Levi Sap Nei Thang Childhood Memories Is Warm Honest and Beautifully Written
Levi Sap Nei Thang delivers a graceful and emotionally engaging country release with Childhood Memories, built on strong melodies and meaningful stories. With storytelling at its core, her carefully crafted country music paints vivid pictures of life and memory, and this album unfolds with clarity, melody, purpose and some true grit. There is a classic country warmth here that will appeal to fans of Faith Hill, particularly in the way emotion is carried through melody rather than excess. The songs feel polished yet sincere, striking a balance between elegance and heart. Levi Sap Nei Thang is a multilingual artist, songwriter, and poet known for emotionally rich storytelling and faith-rooted inspiration. Her work explores identity, dreams, love, spirituality, and legacy, drawing deeply from personal experience and cultural heritage. Music has been part of her life since childhood, beginning in church, where singing became both a spiritual foundation and a creative calling. These early influences continue to shape her sincere and soulful artistic voice. At the core of Levi’s artistry is a strong connection to poetry. She has a rare ability to transform written verse into evocative song lyrics, blending poetic expression with melodic storytelling. Her songs are narrative-driven and inspired by […]
Imantzination Pushes Afro House Forward with the Cinematic and Hypnotic Single “Rise”
Hot new single “Rise” from Imantzination opens with cinematic intent, unfolding like an epic world-music overture layered with echoing voices before snapping sharply into the present. What follows is a vibrant collision of Afrobeat, Afro House, and modern EDM—soulful, rhythmic, and instantly kinetic. The fusion feels natural rather than forced, balancing contemporary club energy with timeless musical textures. A bold, electrifying synth lead pushes the track into full festival territory, while mystical, hypnotic percussion anchors the groove. Organic instrumentation and sweeping strings add depth and emotion, creating a rich, immersive soundscape that rewards both casual listeners and dancefloor devotees. Classic drum machine patterns sit comfortably alongside modern production, reinforcing the track’s crossover appeal. “Rise” is a journey—haunting, uplifting, and undeniably physical. Its epic yet accessible Afro-electronic flavour positions it as a strong contender for club rotation and late-night festival sets alike. Behind the release is Imantzination, a passionate producer and DJ from Greece known for crafting immersive Afro House and electronic soundscapes. Blending deep rhythms with emotional melodies, Imantzination draws on a solid background in music production and collaboration with musicians. With independent releases across Spotify, Apple Music, and SoundCloud, the project continues to build a growing audience drawn to […]