Entrepreneurial innovation often emerges from repeated friction. For Loraa White, that friction appeared during music-video production work with independent artists who wanted cinematic visuals but lacked production budgets. Music Video Marketplace grew from the attempt to resolve that mismatch.
The platform enables artists to upload songs and preview finished videos aligned with musical tone. Videos are already filmed, edited, and graded, allowing creators to license or lease content without commissioning shoots. The model reframes video production as an accessible resource.
White expanded the concept by sourcing footage from filmmakers worldwide, creating a diverse library of visual environments. Artists can place their music into cinematic settings without travel or crew costs, accelerating release timelines.
Future development includes a mobile app for integrating artist-shot performance footage and a Kickstarter campaign to provide discounted video access. White’s entrepreneurial approach has earned Ulster Tatler’s 2025 Businesswoman of the Year recognition and Women in Tech Awards finalist status.
Music Video Marketplace exemplifies how creative service businesses can evolve into scalable platforms when recurring industry barriers are addressed structurally.
Learn more:
Rolling Stone feature: https://www.rollingstone.co.uk/culture/a-new-concept-for-independent-music-music-video-marketplace-reimagines-visuals-for-artists-55810/
Website: https://musicvideomarketplace.com/
Founder: https://www.linkedin.com/in/loraawhite/
Instagram: https://www.instagram.com/loraawhite/
Award: https://www.facebook.com/ulstertatlermag/posts/the-ulster-tatler-awards-2025-businesswoman-of-the-year-award-goes-to-loraa-whit/1603864514359099/