In the last decade, streaming transformed music discovery. But in 2025, the rules of growth are shifting again. For many artists and labels, the old playbook—chasing playlist placement as the primary strategy—no longer feels like a reliable, scalable path to building a real career. That’s where Shuffle, a music marketing agency built specifically for record labels and musicians, is staking its claim: not by “gaming” the system, but by treating Spotify growth like a performance discipline—measured, iterative, policy-aligned, and built around one goal that actually matters long-term: turning listeners into fans, and fans into superfans. At the center of Shuffle’s approach is a method the team calls Spotify Conversion Campaigns: campaigns that drive qualified listeners from social platforms directly to Spotify in a way that can be optimized, tested, and scaled—similar to how best-in-class e-commerce teams run conversion funnels, but built for music. The Shift: From “Exposure” to Ownership For years, playlisting dominated the conversation. Artists were told that if they could crack the right playlists, everything else would follow. And while playlists still matter as a component of discovery, many artists and label teams now see a limitation: playlist exposure doesn’t automatically equal fan ownership. A stream is not […]