Shivali brings a new type of gospel to the mainstream – Hindu bhajans

Shivali was born and brought up in the City of London but was knew her shlokas from the age of 3. Before her record deal with Sony Music BMG, Shivali had graduated in economics and philosophy and worked as a summer analyst for investment bank Goldman Sachs. She also found time to write for the Finance Times and other prominent publications. DESIRED Shivali deeply desired to bring devotional music, known as bhajans, into the mainstream and thus set out to modernise them while retaining their soulful roots. An example of this is 2010’s The Bhajan Project, an album released through Sony Music India, which is devotional songs given a contemporary feel with guitar, cello, tabla, western drum kit, strings and sitar. This 9-track album was nominated for two Global Indian Music Awards, Best Debut and Best Fusion Album. London singer-songwriter Arjun Coomaraswamy, who has produced Shivali since she was 15, provided the acoustic guitar in Shivali’s sound. In 2012, Bollywood company Eros Music released her second album Urban Temple, in which Shivali and Arjun challenged themselves to push boundaries and experiment with sound. The album reached the top slot of the iTunes world chart. DEVOTIONAL DIVA According to Times of […]