Pandora now owns Next Big Sound

Pandora has been busy in court attempting to fight off higher royalty rates. Meanwhile, they’ve had their eye on more than just small radio stations…

Pandora has purchased music analytics service Next Big Sound. The terms of the deal have not been disclosed.

NBS says they will continue to operate as usual, but the service will be added to Pandora’s Artist Marketing Platform. Pandora wants the AMP to be a leading tool for artists, labels, managers, publishers, and brands.

Tim Westergren says Pandora is giving “talented working artists a shot at lifelong careers“.

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